Wade McGuinn says sell on your reputation at Cayce-West Columbia Chamber Breakfast

Wade McGuinn of McGuinn Hybrid Homes. (

Wade McGuinn of McGuinn Hybrid Homes was the speaker at the Greater Cayce-West Columbia Chamber of Commerce Breakfast, last Tuesday. It was held at Mt. Hermon Lutheran Church in West Columbia.

McGuinn, a Brookland-Cayce High School graduate, said he has been building and selling houses in the Cayce-West Columbia area, and throughout the Midlands, for 32 years.

“This community has been good to me,” he said. McGuinn said his group conducts 300 closings a year. In his career he said he has built 4,400 homes. McGuinn Hybrid Homes builds in 10-to-12 subdivisions. It has homes in 27 subdivisions. The company also constructs homes on privately owned lots, providing total service.

McGuinn said the hybrid homes he builds are cleaner and environmentally friendly. The homes are built with smart windows, efficient AC systems, programmable thermostats, tankless gas water heaters, Energy Star® appliances, high-quality insulation and water-saving plumbing fixtures.

McGuinn and his wife Janet established the Haiti Children’s Project in 2005. Click to enlarge.

After talking about his homes McGuinn urged business owners to sell themselves to potential customers.
“The real brand is you,” McGuinn said. “People know you.”

He said “people do business with people,” not brands. He also said: “Make sure you have great integrity.”
Regarding growth, McGuinn said the markert share is not growing. He said it’s imperative that the business owner grow their market share.

He advised owners to build relationships and “take market share.”
“There is no secret sauce,” McGuinn said.

Also: McGuinn and his wife Janet established the Haiti Children’s Project in 2005. They have been to Haiti many times to serve the needs of poverty-stricken Haitians.  McGuinn said he believes successful business people are obligated to help others. He also said Jesus went to the business community for disciples because people knew the people from their jobs.

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